13:14: THE CHALLENGE OF HELPING

On September 19, 2017, at 1:14 p.m., an earthquake devastated Mexico City and its environs. Immediately, citizens mobilized to help, including the actor and youtuber Juanpa Zurita who quickly organized a group of friends that included singers, actors, content creators and other celebrities from the world of entertainment who helped him raise funds for the reconstruction of the city.